Georgia Honor Announces Additional $8.8 Million Investment in Runoff Following Initial $4.7M Ad Buy

Latest investment commits $13.5 million in paid media spending during first three weeks of runoff cycle

Washington, D.C. – Today, Senate Majority PAC’s (SMP) affiliated group Georgia Honor announced an additional $8.8 million paid media investment in television and digital advertising in the runoff election. NBC News first reported details of the additional investment.

The investment follows Georgia Honor’s initial $4.7 million television ad campaign last week, which began reaching voters on November 12.

The new statewide television reservation will begin later this week and run through November 28, building on Georgia Honor’s previous ad buy and committing $13.5 million so far in paid media investments during the first three weeks of the runoff cycle.

“Our latest investments in Georgia will ensure that we continue communicating in every way possible to voters that Herschel Walker is unfit and unprepared to represent them in the Senate,” said spokesperson Veronica Yoo. “While National Republicans are pointing fingers at each other after a humiliating midterm cycle, Democrats are united and laser-focused on the mission at hand: re-electing Reverend Warnock and making clear that Herschel Walker simply isn’t up for the job he’s asking Georgians to give him.”

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