Latest round of major investments expand on SMP’s initial fall reservation of more than $106 million
Washington, D.C. — Today, Senate Majority PAC (SMP) and allied nonprofit organization Majority Forward announced a second major round of television reservations with the launch of a new $38 million summer ad blitz across six key battleground states: Arizona, Georgia, Nevada, New Hampshire, Pennsylvania, and Wisconsin.
SMP’s latest placements will include strategic media campaigns to target Republican Senate candidates, and highlight Democratic efforts to deliver for the American people. Majority Forward’s efforts will aim to support progressive values and hold Senators accountable to their constituents.
SMP’s new investments build off of its initial fall television reservation of more than $106 million across five states: $26 million in Pennsylvania, $25 million in Georgia, $22 million in Arizona, $21 million in Nevada, and $12 million in Wisconsin, with most of these ads beginning in August. Majority Forward has already gone up on air this cycle in New Hampshire and Wisconsin.
Additional television bookings will continue to be added and altered throughout the cycle. In addition, both SMP and Majority Forward will continue to book online and digital media reservations for the summer and fall.
“Senate Majority PAC’s latest investments in these key battleground states will ensure Democrats define the opposition early and often while forcing Republicans to defend bad candidates with badly damaged brands,” said JB Poersch, President of Senate Majority PAC and Majority Forward. “We look forward to building on our momentum this summer with a wave of smart, strategic media that will lay the groundwork to defend our Democratic Senate Majority in November.”
Senate Majority PAC is expanding its television reservations by $26.9 million in the following states:
- Arizona: $3.09 million
- Georgia: $8.75 million
- Nevada: $5.82 million
- Pennsylvania: $5.89 million
- Wisconsin: $3.4 million
Majority Forward is expanding its television reservations by $11.1 million in the following states:
- Arizona: $1.74 million
- New Hampshire: $3 million (on top of $760,000 previously placed)
- Wisconsin: $3.44 million (on top of $2.2 million previously placed)
About Senate Majority PAC: Senate Majority PAC is the independent organization dedicated to winning the Democratic majority in the U.S. Senate. Senate Majority PAC organizes comprehensive independent expenditure (IE) campaigns to support Democratic senators and candidates. We coordinate with Democratic allies to ensure that every dollar is spent efficiently and effectively to protect our candidates in the face of the GOP’s extremist right-wing cash advantage.
About Majority Forward: Majority Forward is a not-for-profit 501(c)(4) organization created to support voter registration and voter turnout efforts. Our primary mission is to encourage full participation by voters in our election process. In our political work, Majority Forward works with an affiliated super PAC, Senate Majority PAC, to elect candidates whose policies represent the goals of the majority of Americans who want to move our country forward.