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SMP-Affiliated Group Georgia Honor Announces Additional $5.83 Million Investment in Runoff, Launches New TV Ad

Latest reservation brings Georgia Honor’s television and digital ad investments to more than $23.5 million in the runoff alone

Washington, D.C. – Today, Senate Majority PAC’s (SMP) affiliated group Georgia Honor is announcing an additional $5.83 millioninvestment in television advertising during the final week of the Georgia Senate runoff, bringing the group’s paid media investments in television and digital advertising to over $23.5 million for the runoff alone. Details of the investment were first reported by NBC News.

The new statewide television reservation began reaching voters on Tuesday and will run through Election Day on December 6. The latest reservation builds on Georgia Honor’s initial spending, which began during the first week of the runoff on November 11.

Additionally, Georgia Honor is launching a new television ad educating voters about Herschel Walker’s publicly documented record of violence. The 30-second spot, titled “Hurt So Many,” will reach voters statewide beginning Wednesday.

“These latest investments in the runoff will ensure that voters continue to see and hear the truth about Herschel Walker’s publicly documented pattern of lies, violence against women, and disturbing conduct,” said spokesperson Veronica Yoo. “While National Republicans are pointing fingers at each other after a humiliating midterm cycle, Democrats are united on the mission at hand: making clear that Herschel Walker is unprepared and unfit to represent Georgia values in the U.S. Senate, and communicating in every way possible to reach every voter we need to win.”

Watch the ad here and read the transcript below.


“Hurt So Many” Transcript:

“Herschel Walker’s violence has hurt so many people…

[Cindy Grossman]: ‘He held the gun to my temple, and said he was gonna blow my brains out.’

His son says Walker ‘threatened to kill us, and had us move…six times in six months running from [his] violence.’

An ex-girlfriend says Walker used threats of violence to force her to have an abortion.

[Jane Doe]: ‘He said… I would not be safe and that the child would not be safe.’

Herschel Walker doesn’t belong in the Senate.”

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